Most of the news we have heard recently surrounding retailers has all been doom and gloom with the credit crunch hitting firms hard however two recent studies seem to indicate that this Christmas could be a good one for most retailers as long as they sell online.
Research carried out by the centre for retailer research believe that £8.9 billion will be spent online this Christmas which is a rise on last ears figures. It is believed that more people are moving online to search for a better deal and save money. Even though people are cutting back in all aspects of their lives Christmas presents still need to be bought which is why an increase is expected.
Another study carried out by eDigital Research backs up the idea of online sales continuing to rise with 93% of UK consumers planning to shop online this Christmas with a s much as 71% considering doing more than half of their Christmas shopping online.
The rise in the popularity of voucher codes and discounts as a way for retailers to highlight their very latest promotions and offers have enticed more and more customers online as consumers search for the best deal and the best price. Rather than buying less many are just buying more cheaply and this Christmas looks like being a good one for all those retailers offering good deals and discounts.
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Tags: Ahead, Bumper Christmas, Christmas, Christmas Presents, Christmas Shopping, Credit Crunch, Doom And Gloom, Ears, Good Deals, Latest Promotions, Money, Moving, Online Retailers, Online Search, People Online, People Search, Popularity, Shopping Online, Uk Consumers, Voucher Codes
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