Online Shopping has taken off in a huge way on the last few years particularly in the rural countryside of Britain, which a new study carried our for Paypal indicating that 94% of people living in the countryside now shop online, with those that do doing 42% more of their shopping online than they did last year.
“The internet has brought the high street to the countryside, and as many rural communities struggle without any shops at all, online shopping will play an increasingly bigger role as a lifeline for many communities,” says Carl Scheible, managing director of PayPal UK. “It’s alarming that up to 33 village shops are closing a month, however the extraordinary choice of goods and services available online means that people living in rural Britain need not be stranded. The internet may not yet be able to meet all our shopping needs — such as a pint of milk the moment you need it — but we expect more people to join the 4.4 million in the countryside who have increased their reliance on online shopping this year alone.”
“The current Royal Mail dispute has drawn attention to the importance of a reliable delivery service,” he added. “Everyone agrees we’re sending far fewer letters and cheques than in the past, but the rise of the internet has given a huge boost to what we used to call mail order. Our report shows that the greater reliability and convenience of home delivery has prompted almost one in five rural shoppers to spend more online. The current dispute may tempt some to delay their online purchases, but it’s unlikely to have any long term impact on our spending habits.”
It appears that the online shopping boom has not only hit high street stores but smaller retailers as well due to the fact that you can save money by shopping online and ultimately have a wider and more varied choice of goods. The increasing popularity of retailers to release voucher codes and discounts for their products also offers a greater incentive to shop online.
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Tags: Boom, Cheques, Communities Struggle, Delivery Service, Home Delivery, Lifeline, Living In The Countryside, Mail Order, Managing Director, Paypal, Pint Of Milk, Reliance, Rise Of The Internet, Royal Mail, Rural Communities, Scheible, Shoppers, Spending Habits, Term Impact, Voucher Codes
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